Times change and so do formal outfits: whether dressing for an “official” business meeting or an important dinner or evening event, new requirements go beyond an impeccable appearance and the right style for the occasion.
In the wake of the desires and values distinguishing the “Millennials” (who, incidentally, have recently overtaken their parents’ baby boomer generation in terms of numbers in the United States), clothing needs to be much more than merely attractive. On the contrary, the aesthetic element – important as it is – is primarily expected to be the external reflection of a series of intrinsic qualities pertaining to the garment, and consistent with the new lifestyles inspired by freedom of movement, together with a practical, natural and comfortable style.
This is what underlies an increasingly pronounced trend in the fashion industry to use technical fabrics not only for sports and leisure apparel but also to create more formal garments; such an approach is encouraged by the enormous quantity of creative solutions made possible by the intrinsic characteristics of these new materials, which are able to offer a variety of proposals in terms of weight, colour, printability and versatility of use, not to mention easy care.
Indeed, consumer requirements are gradually shifting towards a series offeatures believed to be increasingly necessary also in formal wear, starting from breathability, which has to be optimal whatever the context; also in the ambit of comfort, a good level of stretch is another element that meets with great favour. However, an elegant outfit has a definite edge when it is easy to care since this proves its relevance with the frenetic pace and requirements of today’s lifestyle: the use of technical fabrics specifically studied for fashion applications enables the creation of garments which are machine washable, quick drying, stain and crease resistant. In other words, clothes that are ideal also for people who travel frequently and cannot spare much time to looking after their clothes. Another element makes technical fabrics particularly popular among the more forward-looking and attentive consumers: eco-sustainable production methods satisfy those who have a particular environmental awareness.
Whether engaged in manufacturing traditionally cut men’s suits or women’s fashion garments with an innovative twist, many important brands are catering for this up and coming trend which is growing in strength year after year. A trend which is interpreted and satisfied by M.I.T.I. thanks to the new FABRICF® brand offering an extensive line of fabrics specifically designed for the fashion industry