At the Eurobike 2018 rendezvous recently ended in Friedrichshafen, M.I.T.I. was present with a stand displaying the latest products and sporting the new communication line proposed by the company.
Held two months earlier than in previous years, the trade fair offered previews of the new products well in advance before the start of the season, revealing many elements of interest to the entire sector and confirming the growth of the trend associated with the notion of sustainability.
The concept found expression first of all in the bicycles themselves, as borne out by a veritable explosion of the e-bikes. To an ever-greater extent, the electric motor finds application on all kinds of vehicle (from the familiar mountain bikes and city bikes to the trendy race bikes and cargo bikes of new design), while in parallel we are witnessing the growth of new brands (such as Hibike, Moustache) specialising in the production of pedal-assist bikes.
Sustainability is an equally strong trend in the field of clothing, as the concept of “nature” becomes a key element in fashion design. This is the approach promoted by M.I.T.I., together with Maloja and Roica, with a project aiming to a full sustainable production: the finished product is made from 100% recycled yarns, and the entire supply chain embodies this new way of conceiving and designing technical fabrics offering the same optimal performance levels as “non 100% eco-friendly” products.
The path to full sustainability in the field of sportswear is now open and leaves room for further exciting developments. While waiting for the trends that will characterise the near future, still to be defined, some people are already looking with interest to the possible applications of nanotechnology.
