It started as an idea, become a philosophy, get an hashtag and now is a movie: #greenperforming movie – From the Alps to the sea – is M.I.T.I.’s new big communication project, which is now under way.
M.I.T.I.’s challenge is to spread out a message, by respecting nature uncompromisingly in terms of product performance: this is their choice to tell the #greenperforming philosophy through a journey from the Alps to the sea.
This adventure will be shown through the protagonist’s performances: different sports (skimountaineering, hiking, biking and running) and different landscapes will be combined in a journey throughout herself and the nature.
The production will start in the second week of 2019, with a planning of six days of shooting throughout the Alps. The result will be a three shots movie, which will firstly show the #greenperforming philosophy on the main fairs and events (such as ISPO, Performance Days, Eurobike) and will be broadcasted on web and social media.