Fashion and activewear fabric, a new partnership

By 22 June 2018News

Among the trends that came out from the recent edition of Pitti Uomo, a real turn was the increasing use of activewear fabric, derived from the growing interest in casualwear compared to formal clothing. Thanks to the ideas and inspirations provided by very young instagrammers and influencers who address a target of millions of young followers, we are witnessing a rebirth of one of the symbolic leaders of streetwear: the sweatshirt.

Thanks to the proposals of brands such as Massimo Giorgetti’s Msgm or Alessandro dell’Acqua’s N°21 – this rebirth is shifting the sweatshirt from a simple functional garment to the protagonist of real total looks, together with a growing attention to the quality of the materials used.

Now more than ever, the world of fashion is focusing on the use of sportswear fabric as well: new-generation fabrics, able to combine great versatility of use, comfort and high functional performance, mixing fashion and technology, which opens up to companies specializing in high technology warp knit fabrics.

Find out the technologies that M.I.T.I. offers in the activewear field.