The Covid-19 Pandemic has not stopped the activities of MITI Spa, but has transformed the way we tell them to the market.
While fairs and one-to-one meetings have temporarily given way to digital, we have committed energy and creativity to give life to interactive and innovative projects, such as the new MITI Showroom: a digital experience developed to allow customers and companies to get to know, even remotely, all our fabrics and stay up to date on the upcoming news for the next seasons.
A virtual space that allows you to discover the characteristics and performances of MITI’s fabrics, from anywhere and at any time, searching and viewing them comfortably from your device. Thanks to the high definition videos and images, which accompany each item, it is possible to evaluate the plot and the technical specifications of each proposal, thus allowing us to continue to support and inspire the design and production ideas of each brand that chooses the performance of our textiles to make their products.
The YouTube presentation video is available on the MITI website explaining how to access the new digital platform and how to use it: after logging in to the Showroom area, you can search for the most suitable fabrics for your production, selecting them based on their characteristics functional, the type of garment to be made, the sector of use and production technologies. Among these, the highly sustainable and low environmental impact solutions stand out, which combine high textile quality with high technical performance, expression of our Greenperforming philosophy.
From this month, a focus on the new Shirting Project is also available in the Showroom space, which collects the textile innovations developed by MITI for the AW20-21 season. Items designed to give life to modern, versatile, wrinkle free and easy care garments, to be worn every day – from work, to leisure time, to sport – without forgetting the attention to sustainability and environmental protection.
These include AURA GREEN, a warp-knit fabric, made of 100% recycled and recyclable polyester, which stands out for its high resistance and breathability. But also SILKY, a new high-elasticity synthetic with a silky touch, capable of guaranteeing a pleasant sensation of softness and freshness on the skin. Both are suitable for both shirts and sports items. Finally, STARDUST, a synthetic designed for new generation garments, slightly more dusty to the touch, but extremely comfortable and capable of great performance, becoming the ideal choice for technical clothing.
To visit our Showroom and learn about all our products, contact us to receive an access code and start your digital experience!
