Smart Innovation for Cycling is the topic of the conference organized by ROICA™ during Eurobike 2018. An event dedicated to responsible innovation, where concrete leadership examples from ROICA™ partners will be presented: such as M.I.T.I., with its special collection called GreenSoul – dedicated to responsible innovation – made with ROICA™ Eco-Smart family. A line of products that brought to the launch of a new generation of sustainable premium stretch fiber and to its adoption by Maloja brand.
M.I.T.I.’s management will introduce its GreenSoul collection during the conference organized by ROICA™ in partnership with the Eurobike organizers: the event will be held on Monday 9th July, 12pm-12.45pm (Conference Centre Est, London room).
M.I.T.I. will also be present at Eurobike 2018 in Friedrichshafen (July 8-10) with its own booth (A7/211), in which all the new products will be on display.