M.I.T.I. at Eurobike 2018: a name for all seasons

By 22 June 2018Events

Eurobike 2018, scheduled to take place in Friedrichshafen (Germany) from 8 to 10 July, is one of the most important appointments for the world of cycling: a world that M.I.T.I., a leading company in the stretch warp knitted fabrics industry, has chosen to celebrate with an ironic campaign of retro inspiration, which sums up the way in which this company’s fabrics continue to cross the various seasons – both historically and weather-wise – combining high performance and comfort.

M.I.T.I., which has been producing innovative fabrics for cycling since 1931, is a company perfectly able to interpret the various needs of cyclists and to offer the most fitting solutions for each and every aspect of this sport, thanks to on-going activities and constant investments in research and development.
In brief, as the campaign entitled “Hero” recounts: “we have experienced all the seasons”.

The technologies being presented by M.I.T.I. at Eurobike 2018, united under the single hashtag #crossingseasons, cover the whole year, to offer cyclists top performances:

  • HighRes – technology for printing for spring season.
  • FreshFeel – cooling technology for summer season.
  • DWR – water repellent technology for autumn season.
  • Thermal – insulation technology for winter season.

So, save the date for 8 – 10 July at Eurobike 2018 on the M.I.T.I. stand (A7/211), to discover the most advanced solutions for cycling and to address each season in the best possible way, decade after decade.